Platform integration

GA4 Integration

We read your website’s real audience via Google Analytics 4. AI Match compares GA4 segments with Instagram influencer audiences to build a data-driven shortlist.

Where it is used on the platform

  • GA4 property connection
  • Web audience demographics and behavior signals
  • AI Match (GA4 → Instagram) matching
  • Influencer fit scoring against campaign target audiences

Real audience

Uses your site’s real GA4 visitor profile instead of guessed personas.

Fast matching

After connecting, AI Match produces a fitted influencer list within minutes.

Conversion-minded

Traffic and conversion signals surface creators closer to sales outcomes.

Brand panel

GA4 is managed in the brand account; data is processed for matching only.

GA4 data is used only for matching and campaign decision support.